Marketing Instagram has never been easier or more popular. It’s still surprising to many people that a small, relatively new social networking site has grown so quickly in terms of its active users and revenue. Despite its young age (aged group: 17 and under), this platform is already a leader in the marketing game. If used effectively it can make a major impact on your brand visibility, as well as your bottom line.
The first thing you need to consider is your page. If you currently have an Instagram page, add the link to your business website to let readers know you’re on the block. It’s a great way to spread the word about a launch, promotional event or product launch, and serves as a means of interaction between business and customers that may not otherwise be aware of their relationship.
A great way to take advantage of Instagram is by posting quality content. Content that is interesting, informative, and creative in nature will likely gain more attention than a recent promotion by a company you might not even notice. Think out of the box when you post, be engaging and create content that can be enjoyed by all. People want to see original content from a business that isn’t going stale after just one day, and they’ll spread the word if it’s good.